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P&G Teams with Shania Twain to Promote Scenstories

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By: TOM BRANNA

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Procter & Gamble announced a marketing partnership with singer Shania Twain to promoteScenstories by Febreeze. With the touch of a play button, Scenstories enlivens the home with themultiple-scent experience of a real environment such as a garden or the beach, company executivessaid. The disc player contains a variety of scent-themed discs.“I’m pleased to be a part of the Scentstories campaign,” Ms. Twain said. “For me, playing aScenstories disc is like listening to ...

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